Summary:
This comprehensive guide is the first to provide practical, step-by-step directions for designing and delivering data warehousing and mining applications — specifically in a telecommunications environment.

The book offers a unique perspective based on actual experiences of individuals who have successfully designed and developed similar systems in the past. Through dozens of case studies and real-world examples, you'll learn how to build more efficient, more effective data warehouses without wasting time and money on impractical, untenable approaches. You'll also learn how these telecommunications technologies can solve some of your most immediate problems.

The book's in-depth analysis of basic fundamentals helps you understand how to engineer and implement a warehouse/mining strategy that reduces costs, maximizes profits, and supports long-term corporate goals. Providing new insights and knowledge-based management approaches, this new telecommunications-specific guide will help you:

 Build a telecommunications data warehouse
 Develop the business case for financing system deployment
 Use mining tools to solve problem sets specific to telecommunications
 Organize the warehousing effort in order to guarantee effective and efficient deployment
 Determine whether your warehousing efforts are on target and competitive

This focused guide is invaluable to telecommunications executives, particularly those responsible for information technology, engineering, marketing, and finance, who need to understand how to develop, finance, and support data warehousing activities — then leverage this type of system to bestadvantage. By serving as a "how to" reference, the book also helps other telecommunications professionals implement data warehousing and perform their jobs better and faster.

Table of Contents:
Contents: Everything's Up to Date in Kansas City. Why Warehousing and How to Get Started. The Knowledge Management View of Business and Warehousing. Building the Warehouse — One Step at a Time. Value Propositions in Telecommunications. Simple Sales Analysis — An Introduction to Operational Monitoring Using Microsoft Query. Sales and Product Management — Advanced Operational Monitoring Using COGNOS PowerPlay. Customer Intimacy — An Introduction Using SPSS. Predicting Customer Behavior — An Introduction to Neural Networks. Engineering and Competitive Analysis Support — An Introduction to Geographical Systems and MapInfo. Appendices. Glossary.