Summary:
According to technology insider Tom Murphy, the information age is all aboutthe consumer, "what they know and what they want and what they need."Businesses must respond to the needs and demands of consumers or riskfalling behind in a fast-changing marketplace, where cyber-rivals lurecustomers with lower prices, better service and more choices. Web Rulesexplores this new landscape, the power of the consumer, and its far-reachingeffects on our lives. Some of today's biggest newsmakers, including JerryYang, cofounder of Yahoo!; Andy Grove, cofounder and chairman of IntelCorp.; and others, share their views about the Internet and how it willcontinue to change the future of business.