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Summary:

Motion Graphic Design and Fine Art Animation is a comprehensive, full-color text that provides a technical and aesthetic investigation of the processes inherent to 2D motion graphics for digital media, from inspiration to process to delivery.

The text is designed to guide you through a complete examination of the technical proficiencies and critical and creative reasoning required to create today's motion graphics, for application in any of a variety of digital media: the Web, CD-ROMs, DVDs, TV, movies, or computer games.

This text provides a thorough explanation of the theories behind why type and graphics should move in certain ways, and how to make them do so, using techniques such as keyframe control, rotoscoping, compositing, editing, and more.

Each chapter builds progressively: from concept, to image acquisition, creation, storyboard design, and finally, to execution. The text and DVD include case studies, exercises, interviews with computer graphics professionals, exercises, assignments, and a motion gallery.

Popular software programs are discussed within the context of text lessons: Adobe After Effects, Macromedia Flash, Corel Painter, Discreet Combustion, and more.

*Grow your understanding of timeless design concepts with a straightforward explanation that you can apply to future projects
*See the rich, full-color illustrations of work by leading motion graphic designers and fine art animators
*Play the DVD to view a full motion gallery of international creative work from studios and major designers of the 21st century, as well as interview clips with graphic design professionals

Table of Contents:
Kinetic Images and Type, Animation in Motion Pictures and TV, Animation in Digital Media; Concept and Content, Developing Concepts, Developing Content; Production Tools and Techniques, Frame-by-Frame Animation, Interpolation, Animation Compositing; Design Considerations, Properties of Motion Graphics, The Pictoral Composition, The Progressive Composition; Output and Delivery Considerations, General Output Criteria, Output for Film and TV, and Output for Digital Media.