Summary:
This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions — especially managers and professional in any functional area of the business world, and people in government, education, and health services.

Table of Contents:
Foundations of Electronic Commerce 1 Retailing in Electronic Commerce 39 Internet Consumers and Market Research 72 Advertisement in Electronic Commerce 117 Electronic Commerce for Service Industries 157 Business-to-Business Electronic Commerce 197 Intranet and Extranet 240 Electronic Payment Systems 274 EC Strategy and Implementation 305 Public Policy: From Legal Issues to Privacy 340 Infrastructure for EC 381 Economics, Global, and Other Issues in EC 425 Appendix A Creating Web Pages 463 Appendix B Web Programming: Adding Desktop 483 Interactivity and Dynamic Data Access Appendix C Software Agents 495 Glossary 505 Index 513