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E-Commerce Developer's Guide to Building Community and Using Promotional Tools, with CDROM
by Jerke, Noel
 

 
Cover Price: $49.99
Online Price: $27.99
You save $22.00 (44%)

 

ISBN-10: 0782128653
ISBN-13: 9780782128659
Publisher: Sybex
Published April 2001; Paperback; 523 pages
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Related categories:
All Sections > Internet > eCommerce/eBusiness

Summary:
Help Your Community Thrive with High Standards and Best Practices.

By now, it's clear that community is the key to any online venture: bring together an identifiable group of users who return to your site regularly and you have a solid foundation for success. Focusing on powerful Microsoft technologies such as SQL Server and ASP, this book teaches you to build the required site functionality and implement it to create a self-sustaining, evolving online community with vast economic potential.

Coverage Includes

  • Understanding community concepts
  • Exploring Microsoft technologies and what they offer
  • Making shrewd system design decisions
  • Setting up the server farm
  • Developing a visitor-driven content directory
  • Building a full-featured guest register
  • Implementing discussion forums
  • Creating polling tools
  • Tracking site usage
  • Applying tuning techniques to get optimal results
  • Following best practices to maximize the health of your community

  • Table of Contents:
    Chapter 1: Introduction to Community Building Concepts
    Chapter 2: Defining Community Elements
    Chapter 3: The Microsoft Toolset
    Chapter 4: System Configuration
    Chapter 5: Sample Application
    Chapter 6: Guest Register
    Chapter 7: User Content Contributions
    Chapter 8: Community Directory Interface
    Chapter 9: Personalization and Search
    Chapter 10: Promotion and Traffic Tracking
    Chapter 11: Community Site Administration
    Chapter 12: Discussion Forums
    Chapter 13: Polls and Surveys
    Chapter 14: Best Practices and Scalability
    Appendix A: Database Tables and Stored Procedures
    Appendix B: Net Resources
    Index

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    Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd EditionEffortless E-Commerce with PHP and MySQLeBay Commerce Cookbook: Using eBay APIs PayPal, Magento and MoreSocial Media Commerce For DummiesPayPal APIs: Up and RunningThe PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere