Summary:

? This groundbreaking book shatters such common beliefs as the highest bid determines the final price, Sunday night is the best time to end auctions, and more
? Pioneer eBay seller David Busch shows buyers how to find bargains through misspelled words, items that are incorrectly categorized, and other "hidden auctions"
? Packed with unpublished secrets for eBay success, this book provides the real story behind each myth and supplies proven success techniques
? Explains how multiple accounts can benefit sellers, where to find truly free shipping, and how to identify items that will produce the highest profit
? The author shares his imaginative solutions that have resulted in thousands of profitable eBay transactions

Table of Contents:
Preface. Acknowledgments. Introduction. Part I: Myths About Buying. Chapter 1: Twenty-Five Most Common Myths About Bidding. Chapter 2: Twenty Ways to Successfully Conclude Your Sale. Part II: Myths About Selling. Chapter 3: Twenty-Two Basic Things You Must Know About Getting Started as a Seller. Chapter 4: Ten Most Deadly Myths About Selling. Chapter 5: Twenty-Two Myths About Basic Selling Techniques. Chapter 6: Twenty-One Rules for Designing Compelling Auctions. Chapter 7: The Thirteen Most Uncommon Ways to Find Things to Sell. Chapter 8: Seventeen Mythconceptions About Feedback. Part III: The Most Deadly Myths. Chapter 9: Twenty-Two Outrageous Myths About PayPal and eBay Security. Chapter 10: Fourteen of eBay’s Deadliest Sins. Chapter 11: Thirteen Ways to Avoid Flunking eBay Photo School. Index.