Summary:E-Commerce and V-Business: Business Models for Global Success
examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organisation. Using a combination of recent theory and empirical evidence it demonstrates how forward-thinking organizations are reaping considerable strategic advantage from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from the important new developments.
Features of the book:
- This is one of the first books to recognize the converging aspects of electronic commerce and virtual organization.
- It is an up-to-date, leading academic text involving and international team of experts, including: Soumitra Dutta, INSEAD, France;Lucas Introna, London School of Economics, UK; Robert B. Johnston, University of Melbourne, Australia; Claudia Loebbecke, University of Cologne, Germany; Arie Segev, University of California at Berkeley, USA;Dorian Selz, Delta Consulting, Switzerland; Andrew B. Whinston, University of Texas at Austin, USA; Howard Williams, University of Strathclyde, UK;Matthijs Wolters, Erasmus University, The Netherlands, and many others.
- The book is packed with recent case studies illustrating how electronic commerce and virtual business have created significant strategic benefits.
- It examines both large and small organizations from around the globeThe emphasis of the text is on leading-edge technologies and applications.