Our Comments:
Please See ISBN 0240808223 for 3rd Edition

Summary:
This is arguably the most in-depth and wide-ranging discussion of how to write informational programs and stories for multimedia. This new edition offers new and revised information on writing for the Web, includes completely updated chapters on online advertising, corporate Web sites. New chapters include the information portal Web site; a case study of Britannica.com; a major new chapter explaining all the types of writing required to develop a Web site from proposal, to outline, to meta tags, including numerous examples from the Prudential Verani Realty site; a new case study on multimedia narrative, featuring Mark Hammill's Black Pearl; "Breaking into the Multimedia Business."

Table of Contents:
Part I:Interactivity And The Writer
Writing For Many Media
High-Level Design, Management, And Technical Skills Useful To The Interactive Writer
The Multimedia Production Team
Script And Proposal Formatting
Key Points From Part I: Interactive Media And The Writer

Part II: Writing Nonnarrative Informational Multimedia And Web Sites
Principles Of Nonnarrative Informational Multimedia
Nonnarrative Informational Media Structure
Introduction To The Informational Multimedia Case Studies
Writing A Marketing Web Site From Proposal To Meta Tags: Prudential Verani Realty
Corporate Web Site Case Study: T. Rowe Price Web Site
Research Portal Web Site & The Online Feature Story: Britannica.Com & The Harlem Renaissance
Online Advertising Case Study: Zdu
Museum Kiosk Case Study: The Nauticus Shipbuilding Company
Educational Multimedia Case Study: Sky High
Training Case Study: Vital Signs
Key Points From Part II: How To Write Nonnarrative Informational Multimedia

Part III: Writing Narrative Multimedia
Interactive Multimedia Narrative And Linear Narrative
The Elements Of Interactive Multimedia Narrative
Introduction To Narrative Multimedia Case Studies
Puzzle-Based Game Case Study: The 11th Hour: The Sequel To The 7th Guest
Cinematic Narrative Case Study: Voyeur
Parallel Stories Narrative Case Study: The Pandora Directive
Worlds Narrative Case Study: Dust: A Tale Of The Wired West
Key Points From Part Iii: How To Write Narrative Multimedia
Part IV:Conclusion-- Becoming A Successful Interactive Writer
Appendix:Writer And Designer Biographies And Company Descriptions
Index