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Summary:
Enterprise-class Web content management: proven solutions for the entire lifecycle!

The first complete guide to developing, deploying, managing, and maintaining large-scale Web content systems.
Proven techniques for maximizing flexibility and timeliness, even in the largest sites.
"Day-in-the-life" case studies from a wide cross-section of sites and industries.

Today's Web sites require powerful content management solutions that address workflow, usability, deployment, flexibility, scalability, and many other make-or-break issues. This is the first book to cover every aspect of content management for the large-scale or growing site. It offers Web professionals a complete blueprint for developing, deploying, managing, maintaining, and evolving enterprise-class sites with the greatest business value -- at the lowest cost. Nakano first introduces the motivation for content management -- and the problems that rapidly arise when content management solutions are not in place. He introduces key content management concepts and techniques, then presents a complete process and methodology for introducing content management that works. Nakano addresses hot topics such as globalization and workflow, and answers key questions such as: "How can I keep my site flexible and dynamic? How can I encourage more employees to contribute content?" The book presents real-world "Day-in-the-Life" case studies from a broad cross-section of companies, large and small, from many industries. For all Web site project managers, architects, administrators, managers, and content specialists working on large sites, or sites expected to grow rapidly.

Table of Contents:

Preface: The Purpose Of This Book; Who Should Read This Book; Organization Of This Book
I: Motivation For Content Management
1: The Internet Changes the Rules of the Game
Introduction
Overview
2: Overview of Content Management
Executive Summary
From Prototype To Enterprise
Terminology
Universality of Assets
Managing Web Assets
Content Management Architecture
Summary
II: Concepts and Principles
3: Principles of Collaborative Web Development
Executive Summary
Introduction
Basic Concepts
Summary
4: Best Practices For Collaborative Web Development
Executive Summary
The "Wse" Paradigm
Collaboration Operations
Work Cycles
Common Work Cycles In Web Development
Summary
5: Templating Empowers Content Contributors
Executive Summary
Background
Imperative of Change
The Challenge of Change
Enabling Change
Example
Summary
Practitioner's Checklist
6: Workflow Speeds Work Cycles
Executive Summary
Using Workflow
Characteristics of Web Development
Virtual Assembly Line
Workflow Concepts
Designing a Workflow
Practitioner's Checklist
7: Deploying Content
Executive Summary
Introduction
Concept Review
Design Considerations
Designing a Deployment Infrastructure
Summary
Practitioner's Checklist
8: Multiple Web Initiatives
Executive Summary
Introduction
Overview
Concepts
Basic Branch Patterns
Identifying Branch Patterns
Summary
Practitioner's Checklist
III: Design And Implementation
9: Using Web Content Management For Globalization
Executive Summary
Introduction
A Globalization Initiative
The Easy Path Leads to Trouble
Design a Solid Platform For International Development
Branch Structure
Workflow Design
Template System Design
Deployment Design
Summary
10: Summary And Conclusions
Executive Summary
Introduction
Revisiting the "Rules"
Future Trends
IV: Appendices
Appendix: Smart File System
Appendix: A Workflow Design For Formal Handoff Between Groups
Executive Summary
Introduction
Requirements
Qa Handoff Workflow
Summary
Appendix: A Workflow Design For Predetermined Time Schedules
Executive Summary
Background
Time-Slot Technique
Detailed Example
Discussion
Variations on the Technique
Appendix: Basic Process Steps Of A Best-Practice Content Management Process
Executive Summary
Example Web Site
A Best-Practice Development Process
Example
Summary
Resources
Endnotes
Index