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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd Edition
by Farris, Paul W. / Bendle, Neil T. / Pfeifer, Phillip E. / Reibstein, David J.
 

  
Cover Price: $49.99
Online Price: $32.49
You save $17.50 (35%)
 
ISBN-10: 0137058292
ISBN-13: 9780137058297
Publisher: Wharton School Publishing
Published February 2010; Hardcover; 414 pages
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