Summary:

The complete e-business/e-commerce handbook for every decision-maker The E-Business (R)evolution is a complete handbook and briefing for every entrepreneur and executive making e-business plans. Start by understanding the six phases of e-business, from "Hello, I'm Online, Too" through "One World -- One Computer." Discover where you fit today -- and where you should be. Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes:

• Planning for e-business: back office systems, technology choices, ISPs, and architecture
• Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more
• Building "sticky" sites: how to attract and retain customers
• Search engines, corporate portals, intelligent agents, and beyond
• Internet-based shopping, procurement, and operations technologies - and their business implications
• What you need to know about Web security

Daniel Amor offers fresh insight into the significance of each new e-business technology, from Web application servers to XML, open source to Internet chat. He also previews the fast-approaching era of pervasive computing, where everyone and everything is connected - and its implications for your business. Whatever your role in planning, deploying, and managing e-business solutions, The E-business (R)evolution is an unparalleled resource.

Table of Contents:

Part I: The Foundation

Chapter 1: introduction To internet Business

Chapter 2: Preparing The Online Business

Chapter 3: Selecting The Technology

Chapter 4: Avoiding Legal issues

Chapter 5: Marketing Strategies On The Web

Part II: E-Business Applications

Chapter 6: Search Engines And Portals

Chapter 7: Shopping And Orm Solutions

Chapter 8: interactive Communication Experiences

Part III: Internet Technologies

Chapter 9: Comparing Web Technologies

Chapter 10: Security On The internet

Chapter 11: Dealing With Java

Chapter 12: imaging On The internet

Chapter 13: Paying Via The Net

Part IV: The Present Future

Chapter 14: The Open Source Community

Chapter 15: Pervasive Computing

Chapter 16: Beyond Pervasive Computing

Subject Index